Thereafter, the manager might want the toilet paper delivered on a regular basis and billed to the hospital via automatic systems. The hospital manager would also be buying a lot more toilet paper than an individual consumer and would expect to be called upon by a distributor, but perhaps only semiregularly. The manager of a hospital trying to replenish its supplies would not. Most consumers are willing to go to a grocery or convenience store to purchase toilet paper. In fact, it should be your prime consideration.įirst of all, are you selling to a consumer or a business customer? Generally, these two groups want to be sold to differently. Clearly, how your customers want to buy products will have an impact on the channel you select. For example, do you want to closely examine the fruits and vegetables you buy to make sure they are ripe enough or not overripe? Then online grocery shopping might not be for you. The Internet isn’t necessarily the best channel for every product, though.
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